When to use gigs

What A Gig Is

A Gig is a direct work assignment with a clear requirement, assignee, and deadline.

It does not require a Campaign, campaign team, publishing schedule, or full content-production workflow.

Use a Gig when the work simply needs to be assigned, completed, submitted, and reviewed.

Good Gig Examples

• Write 5 scripts by Friday
• Edit 3 urgent reels
• Create 12 thumbnails this week
• Write captions for a client
• Design a one-time poster
• Shoot product photos
• Prepare copy for an upcoming announcement

A Gig can be linked to a business client when the assignment belongs to that client.

When To Use A Gig

A Gig works best when:

• The requirement is clear
• One person can own the assignment
• The work has a specific deadline
• A full campaign plan is unnecessary
• The result can be submitted directly for review

Think of a Gig as:

Requirement → Assignee → Work → Submission → Review → Completion

When Not To Use A Gig

Do not use a Gig when the work belongs to a structured campaign with multiple deliverables, production stages, team responsibilities, and publishing schedules.

For example:

Write 5 scripts by Friday → Gig

Produce 8 reels and 12 posts this month with writing, shooting, editing, reviews, and scheduled publishing → Campaign

Campaigns are designed to coordinate larger client commitments across planning and production.

Gig vs Workflow Task

A Gig is a standalone assignment.

A Workflow Task is part of a larger content-production process.

For example:

Edit these 3 existing reels → Gig

Edit this reel after its shoot stage is completed → Workflow Task

Use the structure that matches how the work actually needs to move.

What Happens Next

After a Gig is created, the assignee can see the work in relevant operational views such as My Work and Calendar.

The assignee completes the work and submits notes, an external link, or both.

Where review is configured, the reviewer can then approve the work or request changes.