Generate production

What It Does

Generate production turns a planned publishing slot into actual production work.

Instead of manually creating content and starting its workflow, Agencie connects the publishing plan to the production process.

Flow

Publishing slot → Content asset → Workflow → Production tasks

The generated content remains connected to its campaign and publishing schedule.

Example

A campaign has an Instagram Reel scheduled for Friday at 7 PM.

Generating production creates the corresponding Reel content item and starts its workflow so the assigned team can move it through stages such as writing, shooting, editing, review, and approval.

The exact workflow and tasks depend on the workflow configured for that content.

Before Generating

Check that:

• The publishing slot has the correct content type, platform, date, and time.
• The campaign team is configured correctly.
• The appropriate workflow is available.
• Production deadlines and assignments make sense.

Once production is generated, the resulting content and workflow become part of the agency's active production work.

Access

Generating production is an operational action and may not be available to every user who can view the campaign.

Access depends on the user's role and campaign permissions.

CLIENT users can view authorized campaign information but do not generate internal production work.